We provide an inviting and stimulating store experience where the novice and experienced knitter, needle pointer, and crocheter alike come to learn and shop together. The mission is to deliver needle arts products and classes that astound the senses and stimulate creativity. We will do this while supporting responsible and sustainable development in Texas, the region, the United Sates, and in the under-developed world through cooperatives and private enterprise, in fibers, needle point canvasses and accessories. We will deliver superior products and service to the fiber arts community and build on an enduring brand. We will fulfill this mission by focusing extra effort on the customers’ positive experience in the store and to excellent supplier relationships.